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February 4, 2012
The Business Case...
The Business CasePromising PracticesToolkitTipsheets/Tell Your StoryPublic PolicyU.S. Department of Education, Office of Vocational and Adult Education
The Business Case for Work-based Learning Programs

The purpose of this site is to provide you with resources, information, tools, tips, and an online community of practice, to help you make the business case for work-based learning programs. Reading the promising practices entries on this website, reviewing the shared stories and tip sheets, participating in the discussion forums, and downloading the various planning template tools, will put you in a better position to show how investments in work-based learning programs can lead to substantial benefits – including returns above and beyond associated costs - for all stakeholders (employers, workers, shareholders, communities, policy-makers, etc.).

Work-basedLearning.com is a companion site to ScorecardforSkills.com. While this site takes a fairly broad approach to making the business case for work-based learning programs, the ScorecardforSkills.com site uses the Balanced Scorecard as an organizing principle for tying workplace education to important business initiatives and objectives.

In addition to the resources on this site and ScorecardforSkills.com, there is a growing body of research supporting the connection between investments in work-based learning and positive bottom-line returns for organizations. Some key examples are noted below. For a more complete list, visit the Research section.

Profiting From Learning: Do Firms’ Investments in Education and Training Pay Off? (Laurie J. Bassi, Jens Ludwig, Daniel P. McMurrer, Mark Van Buren, ASTD 2000)

This American Society for Training and Development (ASTD) study found a significant correlation between what firms invest in work-based learning efforts and their total stockholder return (TSR). Of close to 600 companies examined in this study, it was clear that those firms who invested in employee development experienced better earnings, a higher return on equity, and better stock performance. Specifically, this study found that firms that invest more than the average amount on work-based learning programs have total stockholder returns that are 86% higher than firms that invest less than the average, and 45% higher than the total market average. The bottom line is that training does create value for organizations.

Turning Skills into Profit: Economic Benefits of Workplace Education Programs
(Michael R. Bloom and Brenda Lafleur, Conference Board, 1999)

On behalf of the U.S. Department of Education’s Office of Vocational and Adult Education, The Conference Board studied 45 national workplace education projects. This study documented the following economic benefits of work-based learning efforts for participating organizations and their employees:

Bottom Line Benefits
• Increased profitability
• Better health and safety record
• Increased customer retention
• Increased employee retention
• Enhanced corporate image / employer of choice
Ability to Work Better and Smarter
• Increased quality of work
• Increased output of products / services
• Reduced time per task
• Reduced error rate
• Improved health and safety record
• Less waste
New Attitudes
• Improved capacity to cope with change in the workplace
• Improved labor-management relations
• Reduced absenteeism
• Improved employee morale
• Development of lifelong learning attitudes
Working with Others
• Improved team performance
• Improved effectiveness of supervisory staff
• Improved understanding of organizational culture
Basic Skills
• Improved capacity to solve problems
• Improved capacity to cope with change in the workplace
• Improved capacity to use new technology
• Increased capacity to handle on-the-job-training
Job-Specific Skills
• More employees participate in job-specific training
• Improved and faster results in job-specific training
Improved Human Capital
• Higher success rate in promoting and transferring employees within the organization

Quotations on the Business Case for Workplace Education Programs from Turning Skills Into Profit Report

“We have invested in our employees. They have given back. That is profitable.”

James D’Agostino, CEO Mount San Raphael Hospital
Colorado

“The end product of workplace education programs is an empowered and better-skilled employee ready to not only bring excellence to the workplace but to dream realistic dreams regarding career and education goals as well as job advancement. This process then reflects a remarkable return on investment.”

Barbara Edwards, Coordinator
The Johns Hopkins Hospital Skills Enhancement Program
Maryland

“Before training, quality was a result of luck rather than intention.”

William Fleet, Director of Human Resources
Seattle Marriott Hotel
Washington

“We wanted employees to understand procedures and instructions and to be able to think critically and logically. These were key elements in moving toward a team concept in our workplace. In a lot of cases now, the teams run themselves and don’t need supervisors.”

Ed Whitbred, Cast House Director
East Alco Aluminum Plant
Maryland

National Centre for Vocational Education Research (NCVER) – Australia

The NCVER has undertaken quite a few Return on Investment (ROI) studies of work-based learning efforts. Their own studies, and their review of the field, suggest the following about investments in training:

• Returns on training investments are nearly always positive, and can be very high
• Returns can come in many forms
• Immediate returns are highest when work-based learning programs are highly focused
• Measuring returns is not always an easy task
• Training can act as a support mechanism for other changes in the organization
• Returns on training can be enhanced by other human resource policies n the organization


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